It all started with Craig Brown (@CraigBrownAFC) tweeting a story explaining his short absence from Twitter. The reason for his absence, he was partying with Samantha Mumba (@samanthamumba1). Craig Brown was invited to a party, so Craig and Archie Knox went along… I’ll leave it there. Check out Craig Brown’s Twitter feed for the full uncensored version!
From those tentative tweets a genuine and resiprocal relationship has blossomed.
The guzzler of Export and teller of tall stories (Craig not Samantha) then inadvertently began a campaign to bring Samantha Mumba back into the spotlight. This is where Dolly Digital enters the story. We received a request from Craig Brown.
He tweeted “RT if u think @dollydigital should design us a #WEAREALLSAMANTHAMUMBA tshirt like he did for #papashangosaysfuckthesfa“. This was retweeted by 25 people. Even if nobody had retweeted we couldn’t refuse Craig Brown. So we created The Samantha Mumba Collection, a selection on hashtag created in similar Twitter typography and a couple of others.
The campaign was only 12 hours old and the hashtag #WEAREALLSAMANTHAMUMBA was trending on Twitter in the UK. Social media went crazy. Samantha Mumba sales on iTunes was rocketing. Radio stations were getting requests for Samantha Mumba songs. The campaign was mentioned on radio news.
It would seem #WEAREALLSAMANTHAMUMBA is taking the country by storm! Top-trending on Twitter. Social media going crazy. Mentions on the NEWS. Trans-Atlantic phone calls. Interviews aired on Northsound1 and Clyde1. On this interview, Samantha speaks enthusiastically about our designs and also her new love of Aberdeen FC.
What next? I reckon Vogue…
Samantha Mumba totally endorses our #WEAREALLSAMANTHAMUMBA designs…
ALL PROFIT FROM #WEAREALLSAMANTHAMUMBA SALES WILL GO TO CHILDRENS CHARITY SCOTLAND – http://www.chas.org.uk
We Are All Samantha Mumba…























